I'm slumped out with work at the moment, so not much time to write the long, ranty posts I love so much. If you're in the mood for a bit of anti-religious venom, why not head over to Michael Martine's great blog, Dark Sided?

And I though I was angry...

Well, several buses, in fact. Virtually every bus in Bangor is carrying an ad from the latest Alpha Course campaign. I love Alpha: it's cuddly and it's friendly and fun, and it's designed to introduce people to Christianity by emphasizing all the cool things and quietly shoving all embarrassing stuff (homosexuality, abortion, pre-marital sex) to one side.

Its founder is a former lawyer called Nicky Gumbel. Isn't that a nice name? He sounds like a little elf. Funnily enough, he looks like one, too. He's got a nice wife called Pippa - what a nice name, makes you think of sandals and Volvos - and he's the Vicar of a nice church called Holy Trinity Brompton. HTB (as it's known) is full of hundreds of nice, rich people from nice parts of London. They have three distinguishing characteristics:

1. They all own misprinted copies of the Bible with Matthew 19:21 missing;

2. They all believe that they have been saved from sin by the death of a man who is, for the purposes of their worship, adequately represented by a small biscuit1;

3. They are all stark, raving mad.

Unfortunately for all these nice people, Nicky Gumbel isn't a very nice man. [Maximum respec' to Jon Ronson]

1. I know we've talked about the metaphysics of biscuits before, but it's worth going into the subject again here. Worshippers at Holy Trinity Brompton are evangelical protestants. To them, the communion wafer and wine are symbols of body and blood of Christ rather than the transubstantiated real deal that the Catholics get. In summary, Protestants get down on their knees on a Sunday morning and worship a biscuit that represents the flesh of a 2000-year-old Galilean joiner, rather than a biscuit that has actually become his flesh.

If you're down with the business homies you'll know that one of the hot topics of the last few years has been offshoring. If you're a company in the States that needs a website designing, why pay an American designer a fortune when you can get some guy in Mumbai to do it for free?

I occasionally get involved with offshoring projects, and the truth is that they're an almighty pain in the arse.

The main reason is that it's just bloody difficult to work with someone who you never actually meet. Email is cool, instant messengers are cool, but in terms of the quality of quick communication they allow they're a step back to the days of semaphore and the carrier pigeon. Phones are cool, but phonelines to India are often bad and Indian accents can be strong. VoIP is cool when it works properly. If you're restricted to these means of communicating with a contractor or coworker it's really difficult to form a good relationship and work out what makes the guy tick. It's even harder to weigh him up - is he a good 'un or a rotter?

When confusion arises, chaos breaks out. Emails cross, people fail to understand briefs and things that could be sorted out in two minutes with a proper phone call with someone you can understand wind up taking whole days to sort out. Because communication is so difficult, problems are magnified. Vague descriptions are a problem for freelancers at the best of times: give a woolly brief to an offshorer who doesn't know you and who is working in a different timezone and you're in trouble.

There are other problems, too: offshoring is often great for getting programming and other geek work done - providing you make the specification as detailed as possible. It's usually less successful for anything creative. Indian web designers (for example) often have great coding skills, but they rarely have a truly westernised design sensibility. Same goes for copywriters - even Indian guys who have English as their first rarely have the grasp of western idiom to pull off convincing copy.

But western businesses keep falling into the sucker trap. Why? Because it's cheap, and because it's cool. You can't blame the offshorers for trying, but you can blame the buyers for having the poor business sense to try to get involved in major projects with people they will never meet face-to-face.




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